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Cash Flow Analysis: Definition, Types, Purpose, Example, Limitations

Cash Flow Analysis: Definition, Types, Purpose, Example, Limitations
Written by Arjun Remesh | Reviewed by Shivam Gaba | Updated on 1 January 2024

A company’s cash flow statement provides crucial insights into its financial health and operations when analyzing its stock. The cash flow statement details the actual money flowing into and out of the business from three key activities – operating, investing, and financing.

Operating cash flow indicates how efficiently a company is generating cash through its core business activities. Strong operating cash flow signifies profits are being converted into cash that can be reinvested or returned to shareholders. Investing cash flow highlights capital expenditures and acquisitions made to drive future growth. However, excessive investment outlays sometimes raise red flags.

Financing cash flow shows how the company utilizes debt, equity issuance, dividends, and buybacks to fund itself. Conservative financing preserves flexibility. Comparing cash inflows and outflows reveals the company’s liquidity position and cash generation ability.

Cash flow analysis informs forecasts and valuation models like discounted cash flow. It helps assess earnings quality and the adequacy of cash reserves. Investors scrutinize cash flow patterns over time to gauge financial health. However, cash flow has limitations in assessing profitability and growth prospects.

What is a cash flow statement?

A cash flow statement is one of the main financial statements that publicly traded companies are required to provide to investors and analysts. The cash flow statement of a business is an essential part of its financial reporting, along with the income statement and balance sheet.

The purpose of the cash flow statement is to provide insight into how a company’s operations are running, where its money is coming from, and how it is being spent. By analyzing cash flow patterns over time, investors better understand a company’s financial health and make more informed decisions about buying or selling its stock.

What are the types of cash flow statements?

Investors evaluate a company’s stock by looking at its operating cash flow, which shows the money made from core business operations; investing cash flow, which shows capital expenditures and acquisitions; and financing cash flow, which shows how the company manages debt and equity capital. 

What are the types of cashflow statement
Cash Flow Analysis: Definition, Types, Purpose, Example, Limitations 4

1.Operating Cash Flow

Operating cash flow represents the amount of cash generated by a company’s normal business operations, such as producing and selling goods or providing services. It measures a company’s ability to generate cash from its core operations to fund ongoing business activities. 

The formula for operating cash flow is as stated below.

Operating Cash Flow = Net Income + Non-Cash Expenses + Changes in Working Capital

Net income is taken from the income statement. Non-cash expenses like depreciation are added back since they reduce net income but do not actually involve cash spending. Changes in working capital accounts like inventory accounts receivable and accounts payable are adjusted as they impact cash flow.

Positive operating cash flow indicates a company is efficiently generating cash from its operations. Investors look for operational cash flow that is consistent or increasing over time when assessing a stock since this helps to finance the company’s continuing operations and long-term investments. Declining operating cash flow indicates problems turning profits into cash.The key elements of operating cash flow include cash received from customers, which represents revenue earned from sales of products and services and is a main source of operating cash inflow.

Cash paid to suppliers for inventory, materials, and services is also a key operating cash outflow. Additionally, cash paid to employees in the form of salaries, wages, and other compensation is an important operating cash outflow. While interest and taxes are not included in the operating cash flow calculation, changes in these amounts from one period to the next must be adjusted. Finally, fluctuations in working capital accounts like inventory, accounts receivable, and accounts payable impact cash flow, so changes in these accounts are also adjusted for when determining operating cash flow.

2. Investing Cash Flow

Investing cash flow shows the amount of cash a company has spent or received from investments in capital assets, acquisitions, or divestments. This reveals how much a company is investing in its infrastructure, facilities, and growth opportunities.

The formula is as stated below.

Investing Cash Flow = Cash from Sale of Assets – Cash Spent on New Assets and Acquisitions

There are three main types of investing cash outflows. One is capital expenditures, which is money spent on property, plants, equipment, technology, and other long-term assets. This is a primary use of investing cash flow. Another is acquisitions, which is cash paid to acquire other companies and integrate their operations. A third type is purchases of investments, which are investments made in marketable securities like stocks, bonds, and so on. Capital expenditures, acquisitions, and purchases of investments are all common examples of investing cash outflows as a business allocates cash to long-term capital-building activities.

Investing activities also generate cash inflows for a business. One source is the sale of assets, which means cash received from selling property, plants, equipment, or other asset holdings. Another source is the sale of investments, which refers to cash generated by selling off investments made in securities like stocks and bonds. A third potential source of investing cash inflows is loan principal repayments, which is cash paid back on loans that were previously issued to other entities. The sale of assets, sale of investments, and loan principal repayments represent common ways that a business generates cash inflows from its investing activities as it divests assets and recoups funds from past investments.

3. Financing Cash Flow 

Financing cash flow represents cash received or used related to funding the company through equity, debt, or returning money to shareholders. It shows how the company is managing its capital structure.

The formula is as stated below.

Financing Cash Flow = Cash from Issuing Stock – Cash for Dividends – Cash for Repurchasing Stock 

Financing activities involve cash flows related to a company’s capital structure. Two common sources of financing cash inflows are issuing stock and taking on new debt. Issuing stock means raising cash by selling new common or preferred shares to investors. This increases the business’s equity. Taking new debt involves receiving cash from new loans or bonds issued. This increases the company’s liabilities. By issuing new shares or bonds, businesses generate cash inflows to fund operations, investments, and acquisitions. However, it also changes their long-term capital structure and financing costs. 

Financing activities also lead to cash outflows for businesses. Three major examples include dividend payments, stock repurchases, and debt repayments. Dividend payments mean cash paid out to shareholders as dividends on their stock holdings, which decreases equity. Repurchasing stock means that a business reduces equity by buying back its own existing shares. Debt repayments refer to cash spent on repaying the principal on loans or bonds, which decreases the company’s liabilities. These cash outflows relate to reducing or reorganizing a business’s capital structure. By making dividend payments, repurchasing shares, and paying down debt, companies distribute profits to owners, consolidate ownership, and reduce leverage. However, this also represents money flowing out of the business to finance these capital structure changes.

The three types of cash flow statements provide vital insights into how efficiently and effectively a company is generating, investing, and managing cash. Analyzing cash flow trends over time helps stock investors gauge a company’s financial health and make better-informed investment decisions.

What’s the difference between positive and negative cash flow?

The difference between positive and negative cash flow for a publicly traded company is that positive cash flow indicates more money is coming into the business than going out, while negative cash flow means more money is being spent than received, signaling potential financial instability that could detrimentally impact its stock price.

Positive cash flow, often referred to as a cash inflow, means a company’s cash balance is being replenished from its business operations and investments. This enables the company to fund growth, pay dividends, buy back stock, pay off debts, and have a buffer against hard times. Sources of positive cash flow are revenue from sales of products and services, interest income, dividend payments, proceeds from asset sales, and funds raised from issuing shares or bonds. An indication of sound financial management and profitability is often provided by a corporation that produces substantial positive cash flow year after year.

Negative cash flow, or cash outflow, means a company’s cash reserves are being depleted. It is spending more cash than it is taking in, forcing it to look for external financing to make up the shortfall. Reasons for negative cash flow could include operating losses, high capital expenditures, repayment of debts, inventory buildup, and share buybacks. Startup companies often have negative cash flow in the early years as they invest heavily to build up their businesses. However, sustained negative cash flow sometimes is a red flag that a company’s core business is struggling.

For stock investors, a company’s cash flow position provides insight into its financial flexibility and ability to grow. They will closely scrutinize the cash flow statement of the firm in its quarterly and yearly reports when evaluating possible investments.

Strong, steady, positive cash flow indicates a company with healthy operations and disciplined financial management. It has plenty of cash available to expand the business through investments in production, new products, hiring, acquisitions, and entering new markets. This tends to make its stock price rise as investors are attracted to the strong fundamentals and growth potential.

On the stock exchange, some sectors are particularly cash flow focused, especially mature companies paying dividends. These include utilities, telecoms, consumer staples, and energy pipelines. Investors in these stocks want to see consistent positive cash flow that comfortably covers the dividend payments. The firm is sometimes forced to reduce or stop paying its dividend if cash flow is negative, which would result in a dramatic decline in the value of the shares.

In contrast, negative cash flow makes investors nervous about a company’s trajectory. It signals problems like declining sales, surging costs, management missteps, or industry headwinds. Lack of cash impedes a company’s ability to operate and invest for the future. Unless it raises external capital, negative cash flow also threatens its creditworthiness over time. Not surprisingly, a trend of worsening negative cash flow will cause its stock price to drop as investors flee.

However, sectors like technology and biotech startups often have planned periods of negative cash flow. Their stocks will still be able to do well as investors focus on their growth potential and ability to disrupt industries. Investors will wonder if the business models are realistic, though, if they often miss their cash flow projections. Profitability and positive cash flow in the future are critical.

The pandemic provided many examples of the impact of cash flow. Airlines and cruise operators saw huge negative cash flow as demand evaporated. Despite bailouts, their stocks plummeted. On the flipside, tech giants like Apple and Microsoft benefited from positive cash flow and rising profits amid digital transformation, driving their stock prices to new highs.

What is the purpose of cash flow analysis?

The purpose of analyzing a company’s cash flow statement is to assess the business’s liquidity, financial health, and ability to sustain operations and fund growth initiatives that impact shareholder value. Cash flow analysis serves five important purposes for those with a stake in the stock market. It provides insight into a company’s profitability, as positive cash flow indicates a business is earning enough money to sustain and grow operations, while negative cash flow over time sometimes points to deeper problems.

Cash flow assessments also gauge a company’s financial flexibility based on its cash availability to fund investments, acquisitions, dividends, buybacks and its ability to handle industry downturns. Additionally, analysts examine cash flow trends to forecast upcoming cash needs and risks for a company. Cash flow projections also feed into valuation models, like discounted cash flow and excess returns models, to determine a stock’s intrinsic value. Finally, worsening negative cash flows raises red flags about issues like poor management or industry decline. 

The three sections of the cash flow statement – operating, investing, and financing – provide insight into the company’s ability to generate cash internally, its investments in growth, and its reliance on outside financing. Strong positive operating cash flows indicate profitable core operations and efficient working capital management. High investment outflows are needed to support growth, but excessive amounts could signal poor capital allocation. Heavy reliance on external financing through debt and equity issuance could suggest weakness in operational cash generation.

Analyzing cash flow trends over time provides crucial insights. Is cash flow consistently positive or negative? Are there seasonal fluctuations? Are there concerning changes in velocity and variability? Answering these informs forecasts and valuation.

For growth stocks, investors want to see sufficient cash generated to fund expansion plans. Negative cash flow is expected early on but must improve over time. For mature dividend stocks, steady positive cash flow that amply covers dividends is desired. 

Cash flow analysis also involves studying ratios like cash flow margin, operating cash flow ratio, and cash conversion cycle. These provide normalized metrics to assess cash flow performance. Comparing ratios across peers highlights strengths or red flags.

Projecting future cash flows is critical for stock analysts to create detailed valuation models. The discounted cash flow (DCF) model uses projected free cash flows discounted back at the weighted average cost of capital to derive a stock’s intrinsic value. Cash flow forecasts are also used in excess return models.

For young growth companies lacking profits, cash burn rate analysis is imperative. Investors want to see enough cash runway to achieve eventual profitability. High cash burn rates and low cash reserves could require dilutive secondary offerings, hurting stock prices.

What is an example of cash flow analysis?

In this example, we will look at the cash flow statement of Bajaj Finance Ltd, an Indian non-banking financial company listed on the National Stock Exchange, for the financial year ending March 2022. The first section of the cash flow statement shows cash generated from operating activities. This includes cash flows related to providing services and selling goods, essentially the core business operations. 

For FY 2022, Bajaj Finance reported cash generated from operating activities of ₹15,387 crore. This was a 30% increase compared to ₹11,860 crore in FY 2021. The high and increasing operating cash flow indicates Bajaj Finance’s core lending and financing business is producing substantial cash. Net profit before tax of ₹13,349 crore and adjustments for non-cash items such provisions and write-offs of ₹5,694 crore were the primary drivers of operational cash flow. Working capital changes like higher interest accrued but not due also contributed ₹2,478 crore.

The strong operating cash flow suggests Bajaj Finance’s core operations are profitable and efficient at converting profit into cash. It highlights the company’s ability to generate cash from its business to pay expenses, service debt, and return to shareholders. Bajaj Finance had net cash used in investing activities of ₹48,832 crore in FY22. The primary uses of cash were new loans disbursed to customers amounting to ₹243,232 crore and net investment in liquid mutual funds and other financial assets of ₹25,501 crore. This cash outflow was partially offset by ₹219,901 crore received from loan repayments.

The high cash utilization for customer loans reflects Bajaj Finance’s lending-driven business model and continued expansion of its loan portfolio across products like consumer durables financing, lifestyle financing, digital loans, etc. The investments in liquid funds align with its treasury management operations. Finally, the cash flow from financing activities shows how the company raised additional cash from capital markets and shareholders, as well as cash outflows toward debt reductions and dividend payouts.

Bajaj Finance’s net cash from financing activities was ₹32,261 crore in FY22. The company raised ₹80,722 crore by issuing new shares and debt securities to investors. This includes ₹5,278 crore from equity issuance to qualified institutional investors and ₹75,444 crore from debentures and other debt instruments. At the same time, Bajaj Finance repaid commercial papers and other debt totaling ₹41,378 crore. It also paid out ₹7,083 crore as dividends to shareholders.

The positive net cash flow highlights that Bajaj Finance tapped capital markets to fund its expanding lending operations and growth plans. The company was able to raise new equity and debt at attractive terms due to its strong credit profile. The dividend payment also shows it is committed to returning cash to shareholders.

How do you analyze cash flow statements?

A company’s ability to generate internal cash, finance growth investments, and rely on outside capital is discerned by carefully analyzing its operating, investing, and financing cash flows when examining its cash flow statement for stock market valuation. This can throw light on the capital allocation choices made by management. Identifying positive and negative trends in cash flows is crucial for making investment decisions.

The operating activities section reflects cash generated through day-to-day business operations. Analysts want to see steady positive cash flow from operating activities, as it means the core business is generating more cash than it spends. Compare operating cash flows over time to identify growth trends. Expanding operating cash flows indicates the company is increasing profits and converting more net income into cash. Declining operating cash sometimes suggests problems with profitability or working capital management.

Also, calculate operating cash flow margin, which is operating cash as a percentage of revenue. Higher margins signal efficiency in producing cash from sales. Compare margins to peers to gauge relative operating cash generation. Compare operating cash to net income. Consistently higher operating cash suggests high-quality earnings and cash profits. But lower operating cash could mean earnings are being artificially inflated.

Next, examine cash spent on investments like capital expenditures (capex), purchases of assets, and acquisitions. These represent cash deployed for future growth. Look for spending patterns and trends. Increasing capex indicates a growth phase while decreasing investment spending could signal maturity. Negative figures mean more cash is being spent than received from asset sales. Evaluate whether investments align with the company’s strategy and are generating returns through growth.

Analyse cash from financing activities to assess how the company funds expansion plans and manages capital structure. Bank financing, stock fundraising, and debt issuance are important sources. Repayments, buybacks, and dividends are examples of outflows. Net cash inflows mean the company is raising fresh financing. Monitor debt levels and borrowing costs. Net outflows indicate deleveraging and focus on reducing debt burdens. Positive cash flow allows the company to fund growth by issuing securities rather than selling assets or taking on higher-cost debt. Assess financial leverage by comparing debt ratios across periods. Conservative financing preserves long-term financial flexibility.

Free cash flow represents residual cash left after funding operations and investments. It’s calculated by subtracting capex from operating cash flow. Growing free cash allows the company to pursue opportunities and return cash to shareholders.

Compare free cash flow to net income – higher free cash indicates earnings quality and flexibility. Consistently negative free cash flow signals a lack of excess cash to service debt, pay dividends, etc.

What’s the difference between cash flow & profitability?

The main difference between cash flow and profitability is that cash flow measures the actual amount of cash coming into and going out of a company, while profitability metrics like net income show earnings and profit generated over an accounting period, providing different indicators of financial strength and performance when analyzing stocks.

Cash flow represents the current cash position and liquidity of a company. It shows the actual amount of cash generated and available to the business in a given period. In contrast, profitability metrics like net income demonstrate performance for a past accounting period. Profits are based on historical revenues and expenses.

A key difference is that cash flow is recorded on a cash basis. It accounts only for cash actually received or paid out. Profitability, however, is calculated on an accrual basis according to accounting principles like GAAP. Under accrual accounting, revenue, and expenses are recorded when transactions occur, not when cash changes hands.

Cash flow highlights the liquidity position and short-term solvency of a company. It shows the ability to pay bills, debts, and expenses. Profitability focuses on the company’s ability to generate profits and returns over time. High profits don’t necessarily mean ample cash flow.

Cash flow presents a higher quality view of financial performance since it reflects actual cash. Profits calculated under accrual accounting are manipulated or distorted more easily through aggressive revenue recognition, shifting expenses, or creative accounting techniques.

A company’s capital expenditures on assets are fully subtracted from cash flow statements when the payments occur. But for for-profit calculation, only depreciation expenses for capital assets are deducted incrementally over time. This differs from the upfront cash outlay.

Cash flow metrics directly factor in major cash outflows like capital spending, inventory purchases, tax payments, interest expense, and dividend payments. Profitability measures like net income do not directly account for these cash outflows, although they impact retained earnings.

Consistently strong cash flow enables a company to sustain its operations, invest in further growth, and weather downturns. High profits reflect non-recurring events or accounting anomalies rather than reliable earnings power. Cash is a clearer indicator of sustainability.

What are the limitations of cash flow analysis?

Cash flow analysis for stocks has limitations such as potential financial statement manipulation, mismatch with earnings quality, timing issues, the effect of leverage, and unique business structures.

One key limitation of cash flow analysis is that it relies heavily on the quality and accuracy of a company’s financial statements. These statements are prepared by the company’s management and are sometimes subject to manipulation or accounting gimmicks that paint a rosier picture of the company’s cash flows than reality. For example, aggressive revenue recognition policies or deferring expenses to later periods boost operating cash flow in the short term. As an investor, it is important to dig deeper into the notes of the financial statements and adjust cash flow numbers for any one-off events or questionable accounting practices.

Cash flow analysis also has a limited ability to assess the quality of a company’s earnings and future profitability. A company sometimes generates positive cash flows in the current year but is still unprofitable or sees declining margins that don’t bode well for sustainability. Similarly, heavy capital expenditures or investments made today reduce near-term free cash flow but are essential for driving growth and profits in the future. An over-reliance on cash flow numbers sometimes leads investors to overlook these nuances in the business fundamentals. Using cash flow metrics together with profitability ratios and earnings quality checks provides a more holistic view.

The timing of cash transactions also needs to be considered as a limitation. Cash flow analysis is based on when cash is actually received or paid out, which sometimes does not align with the period in which revenue and expenses are recorded in the income statement. This could distort financial analysis if the cash flow timing is not consistent from year to year. Additionally, seasonal businesses will show wild fluctuations in cash flows within a year that need normalization before comparisons are made.

What is free cash flow?

Free cash flow (FCF) is an important financial metric used by stock investors to understand how much cash a company generates after accounting for capital expenditures. It provides a view into the core cash-generating ability of the business operations. FCF is calculated by taking the operating cash flow from the cash flow statement and subtracting capital expenditures like purchases of property, plant, and equipment. 

For stock analysts, free cash flow indicates how much cash is available to return to shareholders via dividends and buybacks after the company reinvests itself. Companies with consistently positive and growing free cash flows tend to make good long-term investments as they have stable cash generation to provide shareholder returns. However, short-term declines in FCF due to major capital projects do not necessarily indicate a problem if they position the company for future growth.

FCF yield, which contrasts free cash flow and total market capitalization, is a crucial indicator for company evaluation. A stock trading at a high FCF yield relative to peers often signals potential undervaluation by the market. The ability to standardize FCF based on revenues or assets also offers insight into relative cash-generating efficiency when comparing FCF yields across industries and time periods.

What is discounted cash flow?

Discounted cash flow (DCF) is a valuation method used by investors to estimate the intrinsic value of a stock. The DCF model forecasts the company’s free cash flows into the future and discounts them back to the present value using the weighted average cost of capital (WACC). The WACC factors in the required rate of return for equity and debt investors based on the company’s capital structure. 

In stock analysis, the discounted cash flow model provides an estimate of the per-share value of the business based on its expected future cash generation ability. The model takes a long-term view by projecting free cash flows over a multi-year period, often 10 to 20 years. Forecasting requires making assumptions about revenue growth rates, profit margins, capital expenditures, debt levels, and other financial drivers. The projected free cash flows are discounted back using the WACC to arrive at a net present value for the firm.

DCF models are sensitive to the inputs and assumptions used but provide a more fundamental intrinsic value estimate compared to ratios like P/E. Investors compare the DCF value to the current market price to identify potential under or overvaluation. DCF helps establish price targets and estimate a margin of safety. It provides a detailed modeling approach for stock research. However, accuracy relies heavily on the reasonableness of projections. DCF is best used along with other metrics and qualitative analysis when evaluating investment potential.

How does a cash flow statement help in fundamental analysis?

The cash flow statement helps fundamental stock analysis by providing insights into the company’s operations, investments, financing approaches, liquidity, and overall quality of earnings and cash generation ability.

The operating cash flows section shows the company’s ability to generate cash from core operations after accounting for capital expenditures. Steady or increasing operating cash flow indicates the business has good profitability and is capable of funding expansion with internal resources. Declining operating cash sometimes signals problems in product demand or rising costs, squeezing margins. Comparing operating cash flow to net income also checks the quality of earnings and cash generation ability per rupee of reported profits.

The investing cash flows portion highlights the capital expenditures and investments the company is making for future growth. While increased investments sometimes reduce short-term cash flow, they are often essential for the long-term health of the business. Intelligent investors will distinguish value-creating investments from ill-advised or excessive spending. The level of investments also gives insight into the management’s strategy and outlook for the business.

Financing cash flows show how the company funds itself through debt, equity issuance, dividends, and share buybacks. Conservative financing with limited dilution of shareholders is seen as a positive. High dividend payouts or share repurchases sometimes enhance shareholder returns but also reduce cash reserves. Large debt repayment obligations pressure the company’s credit profile going forward.

Cash flow adequacy and liquidity metrics indicate whether the company will be able to meet current and upcoming obligations or will face a cash crunch. The trends in the cash cycle also assess the efficiency in receivables, inventory, and payables management, as this directly affects operational cash generation.

Projecting future cash flows, a key part of discounted cash flow (DCF) analysis to value stocks, heavily relies on fundamental analysis. The historical cash flow statement, scrutinized through fundamental analysis, provides the baseline and trends to forecast drivers like revenue growth, capital spending needs, working capital changes, and financing activities. Fundamental analysis aids in accurately projecting these factors. The projected free cash flows, informed by this detailed fundamental analysis, are then discounted to estimate the stock’s intrinsic value, highlighting the critical role of fundamental analysis in stock valuation.

Arjun Remesh
Head of Content
Arjun is a seasoned stock market content expert with over 7 years of experience in stock market, technical & fundamental analysis. Since 2020, he has been a key contributor to Strike platform. Arjun is an active stock market investor with his in-depth stock market analysis knowledge. Arjun is also an certified stock market researcher from Indiacharts, mentored by Rohit Srivastava.
Shivam Gaba
Reviewer of Content
Shivam is a stock market content expert with CFTe certification. He is been trading from last 8 years in indian stock market. He has a vast knowledge in technical analysis, financial market education, product management, risk assessment, derivatives trading & market Research. He won Zerodha 60-Day Challenge thrice in a row. He is being mentored by Rohit Srivastava, Indiacharts.

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